Post by Steward Leadership Institute

Name: "The moon from overseas is always bigger and rounder." Susten CEO and past SL25 winner, Ts. Shin L
Uploaded: 2026-06-24T03:31:25.895Z
Channel: Steward Leadership Institute
Description: "The moon from overseas is always bigger and rounder." Susten CEO and past SL25 winner, Ts. Shin Lin Kok, shares that Susten faced challenges when they first entered the local market, due to the bia

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"The moon from overseas is always bigger and rounder." Susten CEO and past SL25 winner, Ts. Shin Lin Kok, shares that Susten faced challenges when they first entered the local market, due to the bias that international products were superior compared to their locally-made counterparts. By removing the initial risk of investment, Shin Lin and her team were able to convince local buyers to give their cooling systems a chance, proving their confidence in the efficiency of their products. Their willingness to take a pay cut resulted in the overall success of Susten's cooling systems today. To hear more about Shin Lin's business growth and the ideas behind her innovations, click the link below to listen! https://lnkd.in/gX8-KB4k #BusinessGrowth #InnovationLeadership #LocalVsInternational #CoolingSystemsSuccess #SustainableSolutions #MarketChallenges #EntrepreneurJourney #EfficiencyMatters #SL25 #SAC

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