Post by Steve Tomkins

🚀 𝗪𝗵𝗲𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝗴𝗼 𝗯𝗶𝗴, 𝗟𝗼𝗻𝗱𝗼𝗻 𝗻𝗼𝘁𝗶𝗰𝗲𝘀: 𝗙𝗿𝗼𝗺 𝗯𝗹𝗶𝗺𝗽𝘀 𝘁𝗼 𝗴𝗶𝗮𝗻𝘁 𝗳𝗹𝗼𝗮𝘁𝗶𝗻𝗴 𝗖𝗿𝗼𝗰𝘀 📸 Some days on assignment are a little more memorable than others. Yesterday was one of those days. Under blue skies and sunshine, our teams found themselves covering not one, but two giant floating spectacles on the Thames. First up was the return of the iconic The Goodyear Tire & Rubber Company Blimp to London's skyline, providing a rare sight above the capital and creating some fantastic photo opportunities. The famous airship has become a global icon and its appearance over London certainly turned a few heads. Then, just when we thought things couldn't get much more surreal, a giant Crocs shoe drifted down the Thames as Wall's and Crocs, Inc. launched their new "Mad for Summer" collaboration, complete with ice cream-inspired Jibbitz charms. It's been a long time since we've shot something floating down the Thames... let alone two things in the same day. These are exactly the kinds of activations that remind you how powerful a bold visual idea can be. Whether it's an airship over London's landmarks or an oversized Croc making waves on the river, standout imagery is what captures attention and fuels conversations. Now the question is... What's floating down the Thames next? 📸 Matthew Alexander / Doug Peters / Assignments / FleishmanHillard 📽️ Assignments / FleishmanHillard #pamediaassignments #prphotography #editorialintegrity #prstunt #PR #Communications #Photography #London #GoodyearBlimp #Crocs #Walls #BrandActivation #ExperientialMarketing #PAMediaAssignments 🎬 Have a brief? Let’s talk: [email protected]