Post by Steven Paul

True partners show up for each other. 🎤 ⬇️ They communicate openly, share the hard work, celebrate the wins, and stay focused on what matters most - delivering value to customers. 💥 Yesterday at DMEXCO - Digital Marketing Expo & Conference, we took partnership to the #NXT level with the launch of the first bi-directional Salesforce Media Cloud ↔ Criteo Connector for Retail Media (and beyond) - built by the amazing team at mediaNXT by Trigg (yes, I might be biased 🤫). ⚡ Faster campaign execution 🎯 Seamless omni-channel activation 📊 Unified insights for better decisions Think of it as a retail media growth engine - connecting demand, data, and delivery in one place, then supercharging it with AI-powered workflows and insights. This is what happens when three global teams share a vision and commit to building something that truly makes a difference. Couldn’t be prouder of what we’ve created together - Chinmayi Bettadapur, Sophie Sui, Alp Pekkocak, Mehdi Atoui, Manuel Fink, Markus Schäfer, Yolan Leung, Neil Robinson, Louis Trilivas Goutham Kandregula, Tommy Wong, Justine J., Sergey Zenko, Cristina Bran, Mark Hartnady, Aaron Adams, Sbusiso Shamase, Maxence Faignart, Chris Smith - what a ride! 😊 Want to see it in action? Visit the #Salesforce or #Criteo booth in Hall 6 today or drop me a note – happy to share more. #DMEXCO #RetailMedia #Partnerships #Innovation #AdTech #mediaNXT