Post by Steve Cecil

Even before TechMedia Network (Top Ten Reviews (TTR), Tom's Guide, Tom's Hardware, Live Science) had fully digested the acquisitions of BuyerZone, ShopSavvy Inc. & ActiveJunky.com, their old moniker was already pinching like a tight shoe. This house-of-brands is simplifying buying decisions for consumers, #sowenamedit Purch (acquired by Future). “Trusted by millions, named by #WhereWords.” #naming #branding Douglas Llewellyn, Mike Kisseberth, Greg Mason, Erin Kapczynski, Phil B., Robert Roy Britt, Paul Reynolds, Jesse Semchuck, Antoine Boulin; ABS Capital, Phil Clough, Michael Avon, John Stobo, Don Hebb; Canso Investment Counsel Ltd., John Carswell, Heather Mason-Wood; Highway 12 Ventures, Phil Reed; Village Ventures, Matt Harris, Bo Peabody; Fidelity Investments, Abigail P. Johnson, Andrea McGovern; Vanguard, Salim Ramji, Joanna Rotenberg; BlackRock, Larry Fink, Rob Goldstein; iShares (Wherewords is an MFI company, Manufacturers of Fine Ideas. This was name job #539 from 2013) #rebranding #renaming #NAMEMAN #stevethenamer #WhereWords #HowItsNamed