Post by Stephen Losee

What happens when some of the world's most respected chefs all have the same reaction to a new product? 🎥 Watch the video below. During the Worldchefs - World Association of Chefs' Societies Congress & Expo in Wales, we invited leading chefs from across the globe to experience Aviko's new MasterCrunch fry and share their honest feedback. What stood out wasn't just the enthusiasm—it was the consistency of the message. Chefs spoke about the crunch, the texture, the holding performance, the versatility, and the operational benefits that matter every day in professional kitchens. As someone who has spent more than three decades working alongside chefs around the world, I know there is no stronger endorsement than the validation of your peers. That's why this video is so special. It captures real chefs, real experiences, and real opinions from culinary leaders who understand exactly what it takes for a product to succeed in foodservice. At Aviko, our mission goes beyond supplying products. We strive to deliver solutions that help operators create better guest experiences, generate profitable menus, and run more efficient kitchens. A huge thank you to the chefs who shared their insights! Nazim Khan, CEC, WCMC, AACMichael Thrash WCMC,CRC,CEC,CCA,CCE,AAC,PCII,MWMCS Rene Marquis CEC, CCE, CCA, AAC René M. Andy Cuthbert Willem Fijten Hans Everse I'd love to hear your thoughts after watching. 👇 What is the single most important characteristic you look for in a great fry? #Aviko #MasterCrunch #Worldchefs #ChefLeadership #CulinaryInnovation #Foodservice #RestaurantIndustry #ChefCommunity #Hospitality #MenuInnovation #PotatoPerfection Aviko UK & Ireland Gastronomisch Gilde

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