Post by Stellar

Consumers are raising the bar on brand authenticity... and the data backs it up. New data from Emplifi's survey of 1,650 US and UK consumers: 85% will pay a premium for brands they trust, and 91% expect brands to disclose when AI is part of their experience. Our CEO Allyson Clark is joining Emplifi's CMO Susan Ganeshan for a live webinar next week to break down what this means in practice — from how reviews and user-generated content are becoming the dominant trust signals, to where AI-assisted service is helping (and hurting) brand perception. This one is worth an hour of your time. Webinar: Authenticity as a Growth Strategy 🗓️ April 21, 2026 | 11 AM ET / 8AM PT 🔗 https://lnkd.in/gBPyzkCS #Authenticity #ConsumerTrust #Reviews #UGC #MarketingStrategy