Post by Stefan Schmidt

Co-Founder and Creative Director at Straight, Forward & Partners

Over 25 years ago (almost two generations ago) Thomas Chudalla, Kurt Georg Dieckert, Antje Hedde and me created a book about the new A-Klasse of Mercedes Benz. Actually, it was entirely about the new generation that would be interested in a (then) groundbreaking new Mercedes. We tapped into attitudes, philosophy and a - at the time - new, open, liberal view onto the world. Revolutionary back then - still interesting to look at a quarter of a century later, I think.

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