Post by Stefan Mathys

C L I C K I N G When did it click for me. I remember Catherine Meuter and I. Sitting with a beer. What would our perfect shoe look like. After 15 years designing for others. Over 30 collections made. New new new. But nothing really new. Always a new trend. A new colour. A ‘new’ material. But never deeper. Never the questions why always more? Never the ask should consider longevity? No one ever asked. What happens when the shoe breaks? Buy a new one. That drives revenue. The same with the seasons. Let’s make it blue, yellow or green. But why? It’s the same shoe. To sell more. Make more. That was our VYN Sneakers moment. We said no to that system. Make - Use - Dispose And decided to make a difference. Designing the shoe different. Built to renew. Longevity in mind. Feeling luxurious with every wear. We are building Long Luxe. A new mindset. Tell me your click moment. Catherine Meuter Heron Mochny Dragan Cirkovic Tom Anliker Jozef Wallis #VYNclick #LongLuxe