Post by Stef Hamerlinck

Name: 🏊♂️ Is AI going to change everything? What will it mean for us, brand-builders, creatives, markete
Uploaded: 2025-05-27T05:43:09.835Z
Channel: Stef Hamerlinck
Description: 🏊♂️ Is AI going to change everything? What will it mean for us, brand-builders, creatives, marketers? Is the Sloppening really upon us? Nobody has the right answers, but Joe Burns might come close

Aka “the mascot guy”. I help brands build character-driven universes powered by Gen-AI. Because in a world of infinite content, character is your moat.

🏊‍♂️ Is AI going to change everything? What will it mean for us, brand-builders, creatives, marketers? Is the Sloppening really upon us? Nobody has the right answers, but Joe Burns might come close. His flipbooks have been a wonderful discovery for me, giving a fresh perspective ('strategic cold cuts' as he likes to call them) and handlebars to look at this brave new world. Do stick around until the 20-second mark of this video for some heavy vfx 🫠 , a warning for the AI haters, please put on your slop-free goggles ✌ . 🎧 The full conversation with Joe is now available on all your favorite platforms, or via the link in the comments.

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