Post by Steen Rasmussen

Next generation? 🚀 From a lot of perspectives this is a great example of the next generation of commercial digital analytics positions, the ones that is tied to both finance, business and marketing. So when I saw this posted from JOE & THE JUICE by both Valdemar Halbye and Morten Qvist Wied I decided to share it. A role that isn't some sub-function of marketing or IT, but as an actual bridge-builder business function based in finance but working with the CMO around marketing decisions and performance - or "brand strategy, commercial insight, and financial rigour" as they call it. Pretty interesting right? So not just because it's an interesting job, but it made me think because it hopefully comes with a mandate that solves one of analytics biggest current challenges around data having become negotiable in most organisations. Explore the role here https://lnkd.in/ea6xguas or on Linkedin. https://lnkd.in/edup6sde There are still 99 problems to solve including data quality and mixing Amplitude, Adyen and all the marketing channel data, but this looks like a really solid start. And yes it is an English language role based out of Copenhagen for the ones bold enough to come here. ☺️ ❤️ Follow me Steen for more insights from the intersection of data, business and analytics.