Post by Stats Perform

Ahead of Brazil’s next FIFA World Cup match, here’s a great example of how Opta data can shape the stories around the tournament in real time. After Brazil’s latest game, CazéTV asked Vini Jr about an Opta Fact: he had joined Jairzinho, Romário, Ronaldo and Rivaldo as Brazilian players to score in all three matches of a World Cup group stage. That fact started as a pre-match insight from our central team, was updated live during the game by our LatAm and US teams, and was shared directly with CazéTV producers during the match. Moments later, it was put to Vini Jr himself in the post-match interview. For broadcasters and media teams, this is what live data-driven storytelling can unlock: timely context, credible facts and storylines that move from the data desk to the biggest names in the game. Great work from everyone involved across Opta, CazéTV and the wider tournament support teams. See how Opta Live helps teams turn real-time match data into stories as they happen 👉 https://bit.ly/4xPJB5z

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