Post by STATE OF ESCAPE

Meet your bag's new sidekick. Introducing Mini Me bag charms, made by hand from upcycled sailing rope, in Queensland, Australia. Brigitte MacGowan, Creative Director: “As a brand, we have always erred towards simplicity - paring back our designs, rather than adding to them. With the Mini Me collection, we have the opportunity to introduce some more fun and character into our product offering, providing fresh opportunities for both existing and new customers alike to make their State of Escape bag uniquely theirs, while also allowing us the chance to extend the lifespan of our materials by upcycling offcuts and giving them a purpose.” As a certified B Lab Australia and Aotearoa New Zealand sustainability is woven into each and every design and manufacturing decision that we make. “The extension into charms was a natural one as the ropes and hooks are already part of the brand’s DNA. We have employed traditional rope splicing techniques across many collections as a way to secure our bags - for example, in the self-locking rope system on the Festival crossbody - so we knew that this was a technique we could utilise to design a charm unique to us, embodying everything that we believe in from a sustainability point of view.” Discover Mini Me bag charms online now at www.stateofescape.com