Post by STATE OF ESCAPE

A new era. Introducing the Meridian collection, a development informed by sustainable innovation and technology.   Emblematic of State of Escape’s philosophy — beauty in simplicity, purpose in every detail — the Meridian collection is unbound by seasonal cycles, timeless by design and sophisticated in form; quality in Australian made craftsmanship.   Supporting our B Corp values of responsibly sourced materials, each piece is engineered from a single, continuous knit pattern, eliminating excess waste in both production and shipping. A considered blend of recycled polyester, elastic and nylon delivers strength, longevity, effortless wearability and washability.   From CEO Desley Maidment: “This new fabrication and silhouette respond to the evolving aspirations of our community—individuals who value timeless craftsmanship, elevated functionality, and modern sophistication. By refining the classic tote form through the lens of innovation and material advancement, we continue to uphold our distinctive aesthetic and purpose-driven design philosophy. Blending design innovation with advanced, responsibly sourced materials, the Meridian collection reinforces our position as a leading voice in contemporary, premium accessories. Each piece is conceived with lasting elegance and a commitment to sustainability, crafted to transcend seasonal trends and elevate everyday life.   From a business perspective, the collection aligns directly with our strategic goals—driving sustainable value, championing iconic craftsmanship, and strengthening our category leadership. Upon launch, the Meridian collection is forecast to represent approximately 10% of our total product mix, with accelerated growth expected to reach 30–40% of business turnover within the next 2–3 years. This trajectory will be supported by ongoing category expansion, and new regional and digital channel development.   This new chapter reinforces our long-term business initiatives across key markets and positions the brand at the forefront of sophisticated, responsibly crafted premium design – it is both a reflection of our heritage and a vision of our future.”

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