Post by Srinivas Ramesh

One insight from Cannes Lions stayed with me. While AI dominated most conversations, Jo Shoesmith (Chief Brand Officer, Amazon), Jill Cress (Chief Marketing & Communications Officer, Mastercard), and Amy Reinhard (President of Advertising, Netflix) all reinforced a much bigger idea: Know the business before the technology. As practitioners, it’s easy to get caught up in platforms, AI, measurement, and media innovation. But those are enablers, not the strategy. The marketers who create the most impact will be the ones who can translate technology into business growth. AI will change how we work. Business acumen will determine why it matters. That’s a takeaway worth carrying beyond Cannes. What resonated most with you from this year’s conversations? #CannesLions #Marketing #AI #AdTech #RetailMedia #Leadership