Post by Squiz

A question #TeamSquiz is hearing more often from marketing and digital teams: “If website traffic is dropping anyway, does it still make sense to invest in content?” The answer is ‘yes’, but with the caveat that you’re no longer writing just to win clicks. You’re also writing to make sure your organization is accurately represented when people ask an AI search platform about you. Will Noble speaks to Joel G Goodman about this directly in the video. For more details on this shift, including a simple checklist of what to fix in your content first, read the guide: https://lnkd.in/g49rZVA8 #ContentStrategy #AISearch #SquizContentIntelligence

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