Post by Squiz

A court recently ruled that a company could be held legally liable for false information its AI systems generate, making something really clear: AI accountability and content governance must walk hand in hand. 🤝 After all, AI-generated answers are only as good as the content they source from. Our view on this is simple: to ensure these answers stay on-script, they must draw only from what you publish, with clear include and exclude controls, the ability to verify content ahead of time, and safe fallbacks when something should not be used. 👉 Swipe through for why “boundaries” are the new defining line between a helpful search experience and a risky one. And explore Squiz Conversational Search to see how we're keeping answers accurate, governed, and on-brand: https://lnkd.in/gJMv-mbM #DigitalExperience #AISearch #ConversationalSearch #ContentGovernance