Post by Squiz

"Is your search actually helping people, or is it doing your brand and your users a disservice?" Imagine a student typing a question into a university website… and ending up with old meeting minutes, random PDFs, or something completely irrelevant. Search is one of the most-used features on college websites, yet often one of the most frustrating when it doesn't work properly. This single moment can shape how your users experience your institution. In this episode of GradComm's Higher Ed Conversations podcast, Joel G Goodman joins Cheryl Broom to unpack why this happens. From the limits of common search tools to the role of content structure, it’s a practical look at a problem many teams are still working through. 🎧 It's well worth a listen if you’re responsible for your institution’s digital experience: https://lnkd.in/e2dgZUwC #HigherEd #DigitalExperience #ContentStrategy