Post by Squiz

Search, content, personalization, data. Digital and marketing teams are usually improving them one at a time. Almost nobody's connecting the dots. Here's what that looks like in practice. Picture a prospective customer searching for information about a business or service: ➡️ AI search doesn't surface its content, so they land on its website instead ➡️ But the on-site search bar doesn't surface the information they're after, so they give up and start clicking through menus ➡️ With no personalized experience, nothing speaks to their situation ➡️ The company's systems record all of it behind the scenes, but with no visibility into that data, nothing changes The result? The visitor leaves, costing the business a conversion. If disconnected tools and fragmented channels sound familiar, next week's session will help you understand what a connected digital experience looks like – and how it can impact your conversions. 🗓️ Presented by Will Noble and Robert Perry on Thursday 25 June, 11am BST. Can't make it live? Register anyway and we'll send you the recording: https://lnkd.in/gGmJeKMR #DigitalExperience #DigitalStrategy #DXP #Webinar