Post by Square Yards

From a real estate advisory platform to India's newest unicorn, the journey behind Square Yards is one worth understanding in detail. Our CEO Tanuj Shori joined ET NOW's #StartupCentral to unpack the story so far, our recent fundraise, the roadmap to IPO, and our outlook on the Indian real estate sector. He explained that this capital is aimed primarily at strengthening the balance sheet ahead of our public listing, with continued investment in technology, distribution, and Square Yards' integrated model across real estate, mortgages, and the broader homeownership lifecycle. He also addressed a longstanding misconception about the sector: that India's real estate challenges have largely stemmed from supply constraints rather than a lack of demand. With the luxury segment having run its course, he expects the next phase of growth to come from the mid-market, particularly as tier two and tier three cities continue to urbanize. Watch the full conversation for more on our growth strategy and view of the market. For more information, visit: bit.ly/3DAJnWi #SquareYards #ETNow #StartupCentral #TanujShori #Unicorn #PropTech #RealEstate

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