Post by Sqills

𝗧𝗵𝗲 𝗡𝗲𝘄 𝗘𝗿𝗮 𝗼𝗳 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗣𝗮𝘀𝘀𝗲𝗻𝗴𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁 Revenue management is evolving quickly and entering a really exciting era. As demand becomes more dynamic and competition intensifies, RM is becoming a core strategic capability across different sectors. After hosting the 23rd conference of the Pricing & Revenue Management working group, we see two clear trends standing out: • 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗻𝗼𝘄 𝘄𝗲𝗹𝗹 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗶𝗻 𝗿𝗮𝗶𝗹, 𝗯𝘂𝘀 𝗮𝗻𝗱 𝗺𝗼𝗯𝗶𝗹𝗶𝘁𝘆 While RM is not new to rail or bus, it has historically been mostly shaped by airline models - we still see some operators using revenue management solutions based on airline logic. However, airline logic does not really fit the operational realities of rail and bus (complex networks, intermediate stops...). As a result, operators started to tailor revenue management to their own needs and constraints. This is well reflected in the conference programme, which featured talks from airlines such as Lufthansa and SunExpress, but also from passenger transport and mobility players like Deutsche Bahn, Flix, MOIA and SIXT.  • 𝗗𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗶𝗻𝗴: 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗼𝗿𝘆 𝘁𝗼 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 The conference's programme also reflects how the field is evolving, as discussion topics included field experiments, demand forecasting or the practical role of AI in price optimization. It seems clear that revenue management is moving fast, beyond the academic models, and turning into a practical operational discipline. A trend emerging from an ongoing (and very important) collaboration between academia and industry. We'd like to thank the GOR-Arbeitsgruppe „Pricing & Revenue Management” for organizing this conference, and Siemens Mobility for co-hosting it together with us.