Post by SPORTFIVE

We are proud to announce our strategic partnership with Tennis Australia and the Australian Open - the first Grand Slam of the year and one of the world's largest annual sporting events. Building on our collaboration since 2025, SPORTFIVE now serves as lead agency partner for Italy and Europe, connecting brands with a truly global platform: - 1.37M+ fans at Melbourne Park during AO26 - a new attendance record - 2.2 billion cumulative global cross-platform audience reach - 29% of annual AO viewership coming from Europe A clear example of the collaboration in action is SPORTFIVE's role in facilitating De Cecco (F.lli De Cecco di Filippo - Fara San Martino S.p.A.) joining AO26 as Official Pasta Partner, uniting an iconic Made in Italy brand with one of the world's most prestigious sporting events, activated through virtual signage and premium content featuring Jannik Sinner. "The De Cecco partnership highlights how a premium global platform like the Australian Open can be leveraged to activate brands in local markets, delivering strong relevance and measurable impact while operating at international scale." Rosolino Amenta, Managing Director Italy, SPORTFIVE. Together with Tennis Australia, we'll continue building regionally relevant partnerships across content, broadcast, digital, and virtual advertising. Read the full press release here: https://lnkd.in/ewTkNhee