Post by sparksense

This is how an analog computing startup from Berlin won two supercomputing centers and reshaped their go-to-market in the process. The challenge anabrid was navigating when we began working together was reaching the right buyers, in the right order, with the right framing. This is where most deep tech companies stall. Anabrid was founded by Lars Heimann, Prof. Dr. Bernd Ulmann and Sven Köppel in 2020. The problem they set out to solve: building a hybrid analog-digital computer capable of solving differential equations directly in hardware, consuming as little as 1% of the energy a GPU cluster would require for equivalent workloads. The technology was clear. The question was commercial: which verticals are ready to move, who are the real decision-makers, and how do you reach them without burning the founding team's time on approaches that do not convert? This is where sparksense comes in. We worked alongside the anabrid team to turn technical differentiation into structured market validation and a repeatable outbound motion. 🎯 What that looked like in practice: • Prioritizing verticals and use cases based on real buyer signal • Sharpening the value proposition for each segment (HPC, aerospace, robotics, grid optimization) so outreach spoke the buyer's language • Running focused outreach to the right decision-makers in target accounts • Turning early conversations into pipeline, feedback, and proof-of-concept engagement 📈 The impact: they have won two supercomputing centers and are now running multiple proofs of concept with industry customers. Buyer feedback surfaced through outreach drove a strategic shift from a hardware-first to a software-first go-to-market. A pivot the team credits directly to being in real conversations with the right customers. 🫂 Thank you Lars Heimann, Prof. Dr. Bernd Ulmann, Sven Köppel and Kerstin Hafemeister for the trust and also to Salvatore Candita for leading the relationship. Building a new computing paradigm from Berlin is not a small ambition. We are proud to be part of the commercial foundation that makes it possible.

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