Post by Spadel

The SPA Reine Eco Pack, available in 5L and 10L formats, is a truly unique solution in the bottled water category. Thanks to its innovative bag‑in‑box design, it reduces plastic use by up to 70% compared to traditional PET bottles. 🌱 Since its launch, the Eco Pack has shown strong momentum: it already represents over 5% of SPA Reine volumes in the Benelux, with +24% growth over the first four months of 2026 compared with the same period last year. 📈 Already embraced by many households, the Eco Pack is now stepping into the spotlight with a new look and a new campaign. Under the slogan “tested and approved in real life”, the campaign developed by Happiness highlights simple, relatable moments: a student’s first apartment, a family meal, kids filling their bottles, friends at a barbecue, or campers outdoors. 🏕️👨‍👩‍👧‍👦 💡 The message is simple: whatever your lifestyle, the Eco Pack fits naturally into everyday life. With the Eco Pack, we’re making it easier for people to choose reuse. In our Generation 2030 strategy, one of Spadel’s objectives is to increase towards 30% the share of volume sold in returnable packaging or packaging supporting the use of refillable containers.💧🌍 #Sustainability #CircularEconomy #EcoDesign #Innovation #Packaging #Reuse #Generation2030

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