Post by SOSU Cosmetics

We’re proud to introduce our latest launch at SOSU Cosmetics: Icing Sticks. Icing Sticks are high-shine eye toppers designed to deliver glass-like, reflective payoff in one swipe. Made in Italy, the water-based formula glides on smoothly, cools on contact, and sets to a high impact finish that stays in place. Developed to be the final step in a look, Icing Sticks bring light, dimension and intensity to the eyes, completing glam with a smooth, reflective finish. The range launches in three shades. Gilded, Iced and Frosted, each designed to work across different tones and looks. This launch has been a true team effort across product development, creative, e-commerce, marketing and retail. From initial concept through to campaign execution, every detail has been carefully considered to ensure a clear and consistent story across all touchpoints. A huge thank you to everyone involved in bringing Icing Sticks to life, and congratulations to the team on another exciting launch. Icing Sticks are now available online and with our retail partners.