Post by SOSU Cosmetics

Our commercial team had an inspiring few days at Showcase Ireland at the RDS, Dublin, connecting with international buyers who are collaboratively shaping our 2026 partnerships. It was incredible to see so many Irish brands under one roof, spanning beauty and wellbeing, crafts, fashion and jewellery. A true celebration of Irish innovation on a global stage. SOSU Cosmetics proudly led the way, spotlighting our Pro Collection portfolio. The response to our new breakthrough categories exceeded expectations, reinforcing that 2026 is set to be a defining year. We’re going full circle, returning to the glam we’re known for, reimagined for the pace and demands of modern life. Dripping Gold Luxury Tanning also resonated strongly, particularly with markets seeking safer, skin-health-first approaches to sun care. Conversations around protection, prep and longevity highlighted the strength of our full tanning wardrobe, from prep to tan topping. This is a category we’ve proudly pioneered. A huge thank you to the Enterprise Ireland team for their continued support as we expand internationally. Let us know where you’d like to see SOSU Cosmetics & Dripping Gold next 👇