Post by Sophie Pochet

I thought I was embarking on a three-year adventure, but in the end, I had the chance to experience four incredible years of exchanges as a member of the Effie Belgium jury. This experience nourished me on every level, even some I hadn't anticipated: it was an opportunity, of course, to immerse myself in many industries and understand—and then challenge—their strategies... But the Effie Awards have also been a gold mine of 💎 contacts for experts and sponsors to recommend to my students 💎 professors for the master's program at IHECS 💎 even the protocol for conducting a jury (35 cases in 10 hours!!!). I will continue to draw inspiration from this for my own juries for a long time to come 😇 What luck, and what a wonderful community Long live the Effie Belgium Awards! Aude Mayence Lydia Desloover Petra De Roos Caroline Vervaeke Els Thielemans Joke Claessen Aurélie Denayer José Fernandez Mélanie Decelle Alex Thore Sophie Steyaert Camille Audet-Mottint Isabelle Vanden Eede Ewoud Van Der Heyden Louis Daoust Maarten Vanthemsche Kristof Janssens Gregory Ginterdaele Petra De Roos Petra Baeck Ariane Collard Dennis Snijders Dennis Vandewalle Elisabeth Vanhoutte Geoffrey Hantson Hakim Zemni Ilse Van Dyck Ivana Vilusic Jelle Deconinck Julie Kerkhof (she/her/hers) Katrien Herwege Laurent Massart Marliyn Debisschop Maxime Bossuyt Kris Michiels Peter Speltensder Sascha Van der Borght Steven Verbruggen Tamta Limore Mamistvalovi Tomas Sweertvaegher Veerle De Taeye Wietse Robberechts Truike Vercruysse David Versweyveld