Post by Soniya Rajpurohit

I've had a LinkedIn account since my uni professor told me I needed one. Since then, internships, freelance work, part-times, volunteering, full-time roles. I've never posted. Not once. My first post isn't about landing a new job. It's about co-founding one. When I left my full-time job, I had no concrete plan. Just one thought: I want to be part of building something from scratch. That was it. No roadmap. No timeline. What I didn't know was that the team already existed. We just hadn't connected the dots yet. Four people. Different backgrounds, different skill sets, all separately thinking about the same space. When we came together, it didn't feel like starting a company. It felt like the pieces had been waiting to click. And the problem in front of us was clear: Influencers in the UAE are talented. Genuinely talented. Their makeup skills, outfit curation, fitness knowledge, recipes, recommendations, it's all real value. But they're giving it away for free, with no website, no product, no stable income to show for it. Brand deals are great. Until Q2 hits and everything goes quiet. Personal branding in 2026 isn't optional, it's infrastructure. You need to show what you offer. You need income that reflects who you already are. That's exactly what we built. Creators Blueprint helps influencers turn their expertise into digital products, so they can earn beyond the brand deal cycle, by simply being themselves. We started reaching out to creators in December 2025. Three months in, we've signed 15+ influencers, some of whom made back their entire investment within 48 hours of launching their first digital product. Sometimes you don't find the right people. They were already there. #CreatorsBlueprint #Foundigmembers #CreatorEconomy #UAE #Startup #cofounder #digitalproducts #ai #uaeinfluencers