Post by Sonia Baschez

The bar for originality has never been lower, that's why when Levi's updates its logos after being covered up for the World Cup people delight in the novelty. Or when Kraft comes up with a TSA compliant ranch bottle because of viral moments that happened online. How will AI ever compete with that? This week Ashwin Balakrishnan and I chat about how to stand out by being terminally online and and two examples from last week that my Monsters Inc. Theory of Marketing (joy compounds, rage doesn't) is a lesson brands everywhere should be focused on with the Obama and Mamdani speeches. Listen here: https://lnkd.in/gbe_RUXw