Post by Somm.Site

How do we do it? Sommeliers build recommendations by combining observation, theory, personality & energy. We begin with intuitive questions about the occasion, cuisine, preferred flavors, body, dryness levels & openness to something unfamiliar. Formal knowledge then helps them connect those answers to grapes, regions, vintages, producers, and service choices. Personality matters because guests respond differently to technical detail, storytelling, reassurance, or direct guidance. 🎯 Enthusiasm makes the recommendation feel alive rather than transactional. The best sommelier does not push the most impressive bottle; they translate a guest’s preferences into a wine that feels exciting, appropriate, and easy to trust for that specific moment. - Derek Engles . . . . . My company is Informative Media Group. I create engaging technologies for all aspects of hospitality from employee education to guest experience. . . . . . #wine #sommelier #winebusiness #hospitality #beverageindustry

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