Post by The Soltesz Institute

The easiest way to lose a customer is often the last step of the buying journey. When businesses expand internationally, many focus on marketing, pricing and localisation, while payment preferences receive far less attention. Yet customers expect to see familiar payment methods, whether that means iDEAL, Swish, Bancontact Company, or Klarna. Understanding how people pay in different markets is practical knowledge that every payment professional should have. This is the first edition of our Alternative Payment Methods Around the World series. Save it for future reference and let us know which region you would like to see next!