Post by Sohyeon Bang

I find beauty in great print, and this is another idea that made its way from my brain into the real world. ‼️ Beeeeeeeeg disclaimer: Zero AI. Just a lot of very patient humans. This idea dramatises what happens when a moment of deep music connection gets… interrupted... by an ad break. What an emotional rollercoaster this one has been 🥺 Huge thanks to Pete Little and Sithabile (Star) Kachisa for believing in the idea and pushing it forward, Dylan Davies for being in this journey with me, David Prior for bringing the feeling to the surface and using every trick, Garreth Skibbe for the usual retouching wizardry. And to the models, who willingly went through ice-cold water, feathers, eye drops, and freezers, and all that jazz for this. DM me if you want to see all the behind-the-scenes hahaha Machine_ Spotify Publicis Groupe Africa Shout out to everyone who was part of making this happen with me, from near and far. Spotify Head of Marketing SSA: Sithabile (Star) Kachisa Art Director: Sohyeon Bang Copywriter: Thuto Mothoagae Trevor Sacks Creative Group Head: Mantwa Toka ECD: Dylan Davies Group ECD: Jabulani Sigege CCO: Pete Little GAD: Sindy Mazibuko MD: Lesego Kotane Agency Executive Producer: Nicky Furno Photographer: David Prior Retoucher: Garreth Skibbe Media Lead: Adèle Bekker Media Specialist: Tebogo Mogano Prodigious Worldwide Worldwide Zenith