Post by Social Samosa

Timed to Gareth Southgate's decision to name Harry Kane England's captain for the 2018 World Cup, Nike's "Believe" campaign used the striker's story to anchor a broader push built around mental toughness under scrutiny. Developed by AKQA London, the campaign paired one-on-one interviews with stars including Cristiano Ronaldo, Neymar Jr., Kylian Mbappé, Eden Hazard and Kevin De Bruyne with tailored digital content released ahead of each player's tournament matches. Kane's 36-second film revisited years of doubt about his abilities, positioning that skepticism against scenes of his training and finishing, before closing on the word "Believe" and Nike's familiar sign-off. Kane went on to win the tournament's Golden Boot, lending the campaign's thesis a real-world payoff. Agency: AKQA London Brand: Nike Director / DOP: Fernando Gayesky Production House: Picture Farm Production Post-Production Studio: Electric Theatre Collective Sound Design Studio: String and Tins [ FIFA World Cup 2026, Sir Harry Kane, England ]

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