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PETA launched a quirky campaign, "Being Vegan is Good Sh*t!," promoting veganism through animated "singing poos." The campaign, created with SAMY Alliance, highlighted the digestive benefits of a plant-based diet. Instead of showing animal suffering, the campaign used humor and catchy tunes to grab attention. The campaign focused on a lighthearted approach to encourage dietary changes. Agency: SAMY Alliance Brand: PETA UK Production House: Flamboyant Paradise

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