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AD: Luxury watchmaking narratives have long been dominated by global maisons. Edge by Titan's Engineered with HeART campaign challenged that perception by putting Indian craftsmanship and engineering at the centre of the story. Jim Sarbh here personifies the brand’s unconventional mindset, making the campaign feel less like an endorsement and more like a natural expression of what Edge stands for. Edge by Titan #EdgebyTitan #EngineeredWithHeART #ArtfullyEngineered

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