Post by SocialDay ®

If you’re still reporting on what happened instead of shaping what happens next, this session might be the shift you’ve been looking for. The Social Glow Up: Turning the Pulse of the Market into Your Decision Engine with Curtis Midkiff, Jr., Director of Social Media Marketing at Sprout Social, Inc. Social. Most brands are still making decisions based on fragments, disconnected metrics, isolated insights, and a lot of guesswork. In this session, Curtis is flipping that. It’s all about moving from chasing vanity metrics to using social intelligence as a real decision engine, one that actually guides strategy and aligns teams. You’ll get a fresh perspective on the role of social, not just as a channel, but as the pulse of the market, helping you move from reporting on the past to predicting what comes next. It’s a proper glow up for how we think about social in business. #SocialMediaFest #SocialIntelligence