Post by SocialDay ®

Pinterest might have had one of the smartest positioning plays at Cannes this year 🙌 While a lot of platforms are still fighting for more screen time, more scroll time and more attention, Pinterest showed up with a very different message: Less URL. More IRL. Its Manifestival at Cannes turned the platform’s role into a physical experience, from trend-inspired tattoos and personalised desserts to visual search, style labs and offline social moments. And that’s what made it clever. Pinterest didn’t just tell marketers what the platform is for. It showed them. It positioned Pinterest as the place people go to move from inspiration to action, not just to consume, perform or endlessly scroll. For social media marketers, there’s a big lesson here: the strongest platform positioning doesn’t just explain what you do. It makes people feel why it matters. Swipe through for the full breakdown 👀