Post by SNIPES

UNITED BY ATTITUDE – ILKAY GÜNDOĞAN 🇩🇪🇹🇷 For our latest UNITED BY ATTITUDE campaign, we worked with three personalities who each represent Generation 200% in their own way. One of them: İlkay Gündoğan. As one of the most respected footballers of his generation, İlkay stands for leadership, consistency and humility. Values that have shaped his journey from the very beginning. He represents what Generation 200% is all about: growing up between cultures and turning different influences into strength. To tell his story, we travelled to Istanbul – a city closely connected to his roots and the perfect backdrop for a campaign about identity, culture and community. The campaign also marked an important milestone for SNIPES, as it was our first activation featuring official DFB products! ⚽