Post by Snap Inc.

We turned Times Square into Westeros. 🐉 In partnership with OUTFRONT Media and HBO Max, we transformed one of the world's most iconic public spaces into a shared AR experience. Fans stepped in front of Snapchat's four-sided AR Mirror, entered the world of Westeros, and saw themselves appear live across Times Square billboards. The experience showcased how AR can connect storytelling, public spaces, and participation in ways that make audiences part of the moment, not just observers. By combining Snapchat's AR technology, HBO Max's storytelling, and OUTFRONT's premium IRL media canvases, we're creating new ways for audiences to become part of the experiences they love. https://lnkd.in/gSVWscrm