Post by Snap Inc.

The world’s biggest sporting event deserves an equally immersive fan experience. This year, Snapchat is bringing fans closer to the ⚽ action through creator-led storytelling, athlete content, AR experiences, and real-world activations—helping our community experience every moment in a way that feels personal, interactive, and uniquely Snapchat. ️ We’re excited to help millions of fans connect with the tournament, the culture, and the communities that make the World Cup unforgettable.