Post by Smurfit Westrock

Creativity has the power to inspire new thinking, spark innovation and drive business growth. We wish the Irish Young Lions and IAPI - Institute of Advertising Practitioners in Ireland all the best this week at the 2026 Cannes Lions International Festival of Creativity. We’re looking forward to connecting with partners, marketers and industry leaders about the bold ideas and creative collaborations shaping what’s next for brands and business.