Post by Sky

Name: What if the things we throw away had something to say? That’s the idea behind ‘Rescue Me, Recycle’
Uploaded: 2026-04-14T08:30:07.267Z
Channel: Sky
Description: What if the things we throw away had something to say? That’s the idea behind ‘Rescue Me, Recycle’ - a brilliant new campaign from Sky Zero Footprint Fund winner WRAP, launching today. By giving e

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What if the things we throw away had something to say? That’s the idea behind ‘Rescue Me, Recycle’ - a brilliant new campaign from Sky Zero Footprint Fund winner WRAP, launching today. By giving everyday items a voice and personality, the campaign taps into helping people feel more confident about what can be recycled, and inspiring small actions that create real impact. Backed by £200,000 in media support through our Sky Zero Footprint Fund, this is exactly the kind of bold, creative thinking we’re proud to champion. Watch the campaign below to see ‘Rescue Me, Recycle’ brought to life.

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