Post by SKU

You can win distribution, but if your product doesn’t move off the shelf, those doors won’t stay open for long. That’s why SKU Class 6 focused on one of the most critical questions founders face: How do you design a go-to-market plan that connects your brand, consumer and channels to drive sustainable velocity? Anna Lyn, a Fractional Marketing Executive at Threadwell Consulting, and Mike W., Co-Founder & CEO of Other Half Pet. Anna helped founders think through how to identify the right channels for their brand and what it takes to truly win there. Mike walked founders through the building blocks of an effective marketing plan and how marketing and sales must work together to create real demand. The session concluded with a panel on increasing sales and velocity, moderated by SKU Program Director Heather Buffo: • Nikki M., Co-Founder of Vividly, shared insights on the data and tools brands need to track performance and optimize retail execution. • SKU alum Laurel Orley, CEO & Co-Founder of Daily Crunch Snacks, brought the operator’s perspective on building velocity and expanding distribution as a fast-growing brand. • Hogan Shrum, Founder & CEO of A Little Bird, discussed how brands can use marketing and communications strategically to support retail growth. Founders explored key levers that drive velocity, including distribution strategy, promotion, shopper activation and channel prioritization and how to balance expanding into more doors with building stronger performance in the ones you already have. Beau B. Adrien Petersen Heather Buffo Michelle Breyer #CPG #Startups #GoToMarket #SKUAccelerator #ConsumerBrands #salesandmarketing #velocity #trademarketing #sales #accelerator #cpgaccelerator #startups #cpgstartups #tradespend