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Bringing a beverage to market takes more than a great idea – it requires balancing product innovation, scalability, manufacturing realities, and commercial viability. In this latest blog post from Vibrant Ingredients, their team shares five common formulation challenges emerging beverage brands face and practical considerations for navigating them. Whether you're developing your first product or preparing to scale, these insights offer a valuable perspective on building beverages that are designed for long-term success. https://lnkd.in/ebGmF8mn Beau B. Julie Fabricant Heather Buffo Adrien Petersen