Post by Skin Rocks

SETTING THE RECORD STRAIGHT ON ACID TONING This May 2026, Skin Rocks hosted its first ever London pop-up, taking over Soho’s legendary Third Man Records to do what we do best, make skincare make sense. 💛 To celebrate the launch of The Strong Acid, the latest addition to our Exfolitone range, we wanted to create an experience that cut through the noise surrounding acid toning and quite literally set the record straight. Rather than a traditional beauty event, we transformed an iconic record store and live music venue into an educational space for skincare conversations, community and discovery. The concept felt like a natural extension of the campaign itself. Breaking through misinformation, driving clarity and helping people better understand what their skin actually needs. Across the day, Caroline Hirons hosted exclusive masterclasses for press, creators, industry peers, VIP customers and our incredible Skin Rocks Pro partners, alongside open shopping sessions for the public. The Result? Fully booked sessions, queues around the block before opening and over 300 people through the door genuinely wanting to learn about skincare in a clearer, more accessible way. Education become the draw. Not gimmicks or hype. Just people wanting honest conversations, expert guidance and products that genuinely work. A huge thank you to everyone who came down, shopped, listened and spent the day with us. We already want to do it all over again.