Post by Skin Health Alliance

*Skin positivity campaign launches to tackle skin dissatisfaction as 62% of young adults say using social media makes them feel worse about their skin whilst a massive 74% say they feel pressure to look a certain way.* A recent study by the Skin Health Alliance revealed that 62% of young adults believe using social media makes them feel worse about their skin and their appearance. The pervasiveness of edited and filtered images, selective self-presentation and a lack of diversity can lead to feelings of inadequacy and low self-confidence. Shockingly, 66% of young adults also stated that they have received hate or been bullied due to their appearance. We Stand For Skin advocates challenging beauty standards, rejecting the pursuit of ‘flawless’ skin and embracing individuality. We Stand For Skin is an empowering campaign, inspiring everyone to accept their individuality and encourages us all to stand confident and comfortable in the skin we’re in. Through the power of film, We Stand For Skin highlights four real people’s skin stories and explores the importance of championing our shared uniqueness. Our skin’s appearance can have a huge impact on our confidence with 92% of people stating that their skin’s appearance is important to their general wellbeing and 74% of young adults feeling pressure for their skin to look a certain way. Our skin’s appearance also has an impact on how we are perceived by others. The We Stand For Skin campaign focuses on celebrating diverse skin types, tones, colours, textures and conditions, highlighting the beauty in our skin’s inherent uniqueness. By embracing and understanding the individuality of your skin, you can learn to take care of it in the way that is right for you and choose safe products to help, not hide, your skin. The Skin Health Alliance is committed to connecting people with access to expert advice and education. Sharing knowledge empowers everyone to feel their most confident by maintaining healthy skin and creating a personalised routine that is right for them. (continued in comments...) #WeStandForSkin #skincareproducts #skinexpert

Video Content