Post by Sir John Hegarty

“I wish I could see more marketing material.”   No one has ever said this.   Brands have been making a constant mistake in the last twenty years.   They thought marketing is about selling.   It’s not.   Marketing is about entertainment.   Create work that moves, motivates and inspires, and the sales – usually – look after themselves.   Read this week’s newsletter for more.   #selling #entertainment #brands #businessofcreativity