Post by Sioned Winfield

The recent news that own-label innovation has overtaken branded for the first time feels like an important signal. Having worked predominantly in branded businesses throughout my career, what has struck me during my time at Samworth Brothers is the pace and closeness to the market that comes from strong customer relationships. The teams are relentlessly shopper-centric, quick to respond to emerging trends and highly focused on delivering commercial results. There is less time spent perfecting the theory and more focus on what the shopper needs, what the customer is asking for and what will work on shelf. That creates a different kind of innovation culture - one built around pace, agility and execution. For brands to stay ahead, they can take learnings from Own Label whilst continuing to be relentlessly focused on understanding their consumers. They need to bringing genuine newness, excitement and added value. And they need to be pragmatic: progress at pace will often matter more than waiting for perfection. Chris Bates Chris Kilgallen Lucy McNamara Daniel Carrott Andrew Gill https://lnkd.in/eVniXbGJ