Post by Singapore Management University

Good intentions don't always lead to meaningful impact. For Jeremy Lee (Bachelor of Science (Information Systems), Class of 2018), CEO & Founder of SimplyGood, lasting change happens when ideas work in the real world — when they're practical, scalable and become part of everyday life. In this SMU Impact Story, Jeremy reflects on how his experience at SMU shaped the way he thinks about systems, sustainability and innovation. From case competitions and startup incubators to building commercially viable solutions, he shares why understanding how people, businesses and systems interact matters just as much as having a great idea. As new technologies like AI reshape the way we work, Jeremy believes one thing remains constant: the need for critical thinking, sound judgement and the courage to test ideas in the real world. #SGSMU #SMUImpactStories #Sustainability #Innovation #MeaningfulImpact #SGSMUAlumni

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