Post by Simranjeet Singh

Most ideas fail not because the science or technology is wrong… But because the system around them was never built at the right time. Had a great conversation with Gowri Jayamurugan, Founder of GOWRIZ The SkinRiz, around #Systems and #Innovation. While working with startups at #IITRopar, I’ve seen this pattern again and again Founders come with strong research and intent… but getting it into the right market is always the harder part. That’s the challenge in #Startups and #DeepTech. Dr. Gowri is not just building products around #PlantBased, #BiotechLed formulations or areas like UV protection and skin barrier health. She has been quietly building the system alongside it for #visibility, #credibility, and a long term #pipeline. That’s the part most people miss. Irrespective of how good a product is, it still needs validation, testing, and trust from the ecosystem. Because in the end, people don’t buy science or tech. They buy certainty. Indian Institute of Technology, Ropar | iHub - AWaDH @ IIT Ropar Pushpendra P. Singh | Radhika Trikha | Dr Mukesh Kestwal | Shivani Rajput | Naman Agarwal | Atul Singh Birla

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