Post by Simona Bucur

Marketing & Communication & PR Froo Romania | Żabka Group

Wrapping up the year with a great project! What I’ve always appreciated most in this line of work is the chance to shape ideas that feel fresh and spark a bit of conversation. With Birra Moretti Festive, we set out to do exactly that — staying close to what’s trending in the market and pushing ourselves to try something new. That’s how we ended up being the first beer brand with this kind of OOH execution in one of the most transited areas of the city, and also the first beer brand to make the campaign visible on TikTok in Romania. A great way to close the year, with a brave concept and a team that brought it to life! And if you’re in Bucharest, pass by Piața Romană — it’s looking pretty festive and perfect for a Christmas photo. 🎄✨🍺 Cristina RADU Ramona Voicu Camelia Silvia Pop Ruxandra Dobre Andreea Brezan @lucian balan Alexandru Stan Floricel Gina Andreea Padureanu (Negret) Daniel Corneanu Vlad Petre Antonia Cordos Sorin Liurea Adriana Enache dentsu Southeast Europe Tribal Worldwide Romania Fabrica De Publicitate

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